The importance of cross-industry collaboration and total authenticity with Dan Macaulay

Dan Macaulay is the founder and CEO at Brandwave, a sports marketing agency based in the South West of England. Dan grew up in Ireland, surrounded by some of the best surfing and windsurfing conditions in the world and spent much of his youth on the water teaching and competing in windsurfing.  He tells host Laura Nesbit how he became the European Marketing Director for O’Neill before working on huge sporting campaigns for the likes of Adidas, BMW and The North Face. We also hear from Dan about some of the challenges brands face today in getting their message across in an authentic way, why he believes many outdoor brands are behind when it comes to sustainability and why he’s so passionate about sport being used as a catalyst for social change. Dan is also a proud ambassador of the Blue Earth Summit and tells us what that means for him. Links  Follow Xavier on Twitter Find out more at www.blueearthsummit.com Follow Blue Earth Summit on Twitter Follow Blue Earth Summit on Instagram Follow Laura on Instagram ___ What is the Blue Earth Summit? Blue Earth Summit is a movement. A dynamic mix of communities, redefining how we work and driven by a love for the outdoors. A new way to connect and regenerate our connection to our blue earth. With our eclectic Bristol venue partners the Marble Factory and The Wave, October 2022 will see an extended programme over three days. Two days of inspirational content in central Bristol followed by a final day of activity-led networking at one of Europe’s premier sporting venues. Buy tickets here