Kelli Fairbrother - xigxag - Reinventing the audiobook and taking on Audible

All startups share the same fear - what if Google, Amazon or Apple decide to invest in this space?Well, today's guest faces a slightly different problem- what if they already have?The world of audiobooks is dominated by Audible/Amazon - but it has not really updated from cassette tapes of 40 years ago. Enter xigxag which you can check out at www.xigxag.co.uk/jimmyKelli Fairbrother - co-founder and CEO of xigxag, a company that has created a new type of audiobook which allows you to read, listen, quote, search and see illustrations all in one. It's a fitting finale to our third season - the earliest stage company ever to be on the show taking on the 4th largest in the world. With such a unique guest, we spend a bit more time discussing the ins and outs of creating a startup than usual to create a fuller picture of what it takes just to get something to market.We chat to Kelli about: Why audiobooks are primed for disruption How xigxag customers actually read more Why crowdfunding is such a powerful tool Why starting a career in the Army lead Kelli into a world of books Job creation in the Audiobook space Why she's growing a company in Cornwall If you'd like to check out xigxag for yourself head to xigxag.co.uk/jimmy xigxag have just launched their crowdfunding campaign on Seedrs which you can find here. Legal disclaimer: This show does not provide investment advice and your capital is at risk. You can follow us on social media: Instagram: @Jimmysjobs Twitter: @Jimmysjobs And most importantly on LinkedIn Subscribe so you don't miss any new episodes, releasing every Wednesday.You can sign up to Jimmy's Substack here for weekly content on the future of work, technology, and politicsFor more information on partnering with us please visit our partnerships page here.Also make sure you subscribe to The Shift, you can find it here on Spotify or on Apple Podcasts. Learn more about your ad choices. Visit podcastchoices.com/adchoices