Up Next In Commerce

Why DTC Goes Beyond the Dot Com with Carter Jensen of General Mills

Gushers in the metaverse and Dunkaroo NFTs? When it comes to DTC experiences, General Mills is not playing it safe. On this episode, <a href="https://www.linkedin.com/in/carterjensen/">Carter Jensen</a>, the Senior Manager of Global eCommerce at <a href="https://www.generalmills.com/">General Mills,</a> discusses how his small but mighty team is creating DTC experiences that go beyond simple transactions on a website. Tune in to learn:The future of DTC for brands within General Mills (5:45)What General Mills is investing in now (21:05)How to create a good Tik Tok experience for customers (24:35)The General Mills brands exploring NFTs and the metaverse (28:28)Mentions:<a href="https://profgmedia.com/">Scott Galloway</a>Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at <a href="https://www.salesforce.com/products/commerce-cloud/overview/?sfdc-redirect=103">http://www.salesforce.com/commerce </a>Mission.org is a media studio producing content for world-class clients. Learn more at <a href="https://mission.org/">http://www.mission.org.</a>

Welcome to the #1 podcast for commerce teams, executives, and entrepreneurs.

Join host Stephanie Postles as she sits down with commerce leaders on the front lines of digital innovation. With guests from established enterprise companies to D2C start-ups barely out of infancy to everyone in between - you’ll get the inside scoop on what’s Up Next in Commerce.

New episodes come out every Tuesday and Thursday. Up Next in Commerce is created by Mission.org.