Secret Leaders with Dan Murray-Serter

How I failed: short-form video platform that got crushed by TikTok, with Jess Butcher MBE

Ok, ok - it’s not all about your name or your competitors - but Jess Butcher was kicking herself when she came across TikTok shortly after launching Tick.Done. with her Co-Founders in 2018. 
Tick.Done. was also a short form video platform which made things confusing. Jess’s friends regularly congratulated her on her success, only for Jess to admit that TikTok, the thing they were hearing about everywhere, wasn’t her business. And pretty quickly it was the end for them.
Jess is a legend - you just want to talk to her - and she’s a top entrepreneur. But this is her failure story. Find out what happened and what she learnt from it.  

Feedback:

hello@secretleaders.com 

Sponsor links:
yotpo.com

This is the entrepreneurial education I wish I’d had. A few years ago, I thought I'd made it as a Founder. My app was topping the charts, I was winning awards, having drinks with the Queen at Buckingham Palace (she laughed at one of my gags, sure), but as my business started to fail, I realised I had so much more to learn. The trouble was I found most business chat too stuffy, surface level or braggy so I started Secret Leaders to get behind the mask of entrepreneurship. I speak with the best Founders and business experts to learn how great companies are built - especially the things that normally get left out, like their mistakes. We cover the most important stuff, from fundraising to hiring, habits to mindset, so you can learn how to build a successful business. And no, you don’t need to get into an ice bath at 5am either...
https://www.instagram.com/danmurrayserter
https://twitter.com/danmurrayserter
https://uk.linkedin.com/in/danmurrayserter
Contact: hello@secretleaders.com