Secret Leaders with Dan Murray-Serter

How I failed: the non-alcoholic drink which got pulled from the shelves, with Richard Clark, Founder of Drynks

Richard Clark is now the Founder and MD of Drynks, a non-alcoholic drinks business which raised money on Dragons Den and is growing strongly. But a few years ago he launched another non alcoholic drink, Iron Press, which had a very different outcome. 
Having enjoyed huge success at Halewood International with Crabbie’s Ginger Beer, Richard and his team found it easy to get into retailers, but it was then the problems started.
Find out what went wrong and what he learnt from it. 
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This is the entrepreneurial education I wish I’d had. A few years ago, I thought I'd made it as a Founder. My app was topping the charts, I was winning awards, having drinks with the Queen at Buckingham Palace (she laughed at one of my gags, sure), but as my business started to fail, I realised I had so much more to learn. The trouble was I found most business chat too stuffy, surface level or braggy so I started Secret Leaders to get behind the mask of entrepreneurship. I speak with the best Founders and business experts to learn how great companies are built - especially the things that normally get left out, like their mistakes. We cover the most important stuff, from fundraising to hiring, habits to mindset, so you can learn how to build a successful business. And no, you don’t need to get into an ice bath at 5am either...
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