How I failed: Alex Farrell on winding down her startup after taking on a new industry

Alex Farrell is a successful entrepreneur, NED and investor but amongst the successes, there have also been some losses.  Alex founded Gift Wink in 2015, a platform where users could get timely and excellent gift ideas. So when your Mum’s birthday was coming up, you’d actually get her something awesome which arrived on time. That was the idea anyway, but four years later, after pushing against headwinds, Alex was forced to let the staff go and close the business. Find out what happened… ... We'd love your feedback: hello@secretleaders.com  Check out Yotpo, our exclusive sponsor - if you want to grow your ecommerce business: yotpo.com/secret