BorrowMyDoggy: how to get people to trust strangers, with Founder and CEO Rikke Rosenlund

BorrowMyDoggy is the kind of brand that just sticks in your brain. Once you’ve heard it you can’t unhear it.  Today we’re talking with its Founder and CEO Rikke Rosenlund who had an idyllic Danish childhood but still doesn’t own a dog. Find out how she built the company bit by bit - and how they're helping the 25% of dogs who are depressed. We talk about: What your parents say behind your back The issues with dog care in the UK People finding love through pet sitting Real reason women founders get less funding -- Sponsors Vorboss - get better internet: https://vorboss.com/secretleaders Vanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleaders Vertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders -- Newsletter Sign up here: https://secretleaders.email/ You can find our historic newsletters here: https://www.secretleaders.com/episodes