Vivino - how to disrupt a $400 billion industry that no one had really cracked, with Co-Founder Heini Zachariassen

How many times have you stood in front of a wall of wine in a supermarket and taken a punt on one because the bottle looked nicer than the others? We’ve all done it… and often been disappointed by results. So, in 2009 Heini Zachariassen, Co-Founder, Former CEO and current board member of Vivino, decided to fix the problem. “Why is wine something that nobody has disrupted? And why is wine something where the only thing I can base my decision on is looking at a label.” Vivino’s mission is to help people find better wine and they’ve been doing it primarily through their mobile app which lets you scan bottles to find reviews, ratings etc. - and ultimately make better wine buying decisions. Vivino isn’t Heini’s first rodeo. His first foray into entrepreneurialism was with BullGuard, a company delivering cybersecurity and VPN solutions. “The real success for me in doing your first startup is learning. It's just incredible how much you learn, what kind of mistakes you do, and that just comes back at you later. That's why second time founders are just better than first time founders.” You don’t build a startup alone, says Heini, you aren’t the only one doing the work. Your family has to make sacrifices, your spouse, your children. And when things go wrong, you feel them in your body.  Find out what he means…   -- Sponsors Vorboss - get better internet: https://vorboss.com/secretleaders Vanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleaders Vertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders -- Newsletter Sign up here: https://secretleaders.email/ You can find our historic newsletters here: https://www.secretleaders.com/episodes