Mint Mobile’s Approach to Funny Ad Campaigns with Ryan Reynolds, Consumer Psychology, and Customer Acquisition

Sure, Mint Mobile benefits from having the star power of part-owner Ryan Reynolds in its back pocket, but Kenny Smithnanic, AVP, e-Commerce at Mint Mobile, explains how the brand’s success goes far beyond Ryan’s charm. Tune in to find out how Mint Mobile is achieving exponential growth, and what role consumer psychology plays in Kenny’s methods and strategies.

Tune in to learn:

Ryan Reynolds’ role at Mint Mobile (2:10)How Kenny became interested in the psychology behind marketing (14:45)Helpful resources on human psychology (22:00)What does it look like to be a good manager? (25:10)Why Kenny is paying attention to quizzes (27:25)

Mentions:

No Stupid QuestionsPeople I (Mostly) AdmireFreakonomicsMultipliers

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