Why greenwashing is getting harder to spot - Joss Ford

This week’s guest is Joss Ford, the founder of Enviral, a sustainability communications company and consultancy. Joss and his team help brands create, communicate and consult their social and environmental stories. He’s also a proud Blue Earth Summit Ambassador.  He tells host Laura Nesbitt that he believes big brands have the power to make mass change when it comes to sustainability. But he says businesses need to be open and transparent about their own failings too.  Joss talks passionately about how communication and marketing should be used as a tool to connect hearts and minds to a narrative that’s been heavily polluted and why he believes big business is the best vehicle to make mass change happen quickly.  Links Follow Joss on Twitter  Find out more at www.blueearthsummit.com Follow Blue Earth Summit on Twitter Follow Blue Earth Summit on Instagram Follow Laura on Instagram ___ What is the Blue Earth Summit? Blue Earth Summit is a movement. A dynamic mix of communities, redefining how we work and driven by a love for the outdoors. A new way to connect and regenerate our connection to our blue earth. With our eclectic Bristol venue partners the Marble Factory and The Wave, October 2022 will see an extended programme over three days. Two days of inspirational content in central Bristol followed by a final day of activity-led networking at one of Europe’s premier sporting venues. Buy tickets here