The man who predicted the rise of the influencer, with Gleam Futures Founder Dom Smales
By Kindling Media
19/07/22·47m 10s
Dom Smales is the exited Founder of Gleam Futures, which was one of the first social media talent agencies in the world - and the first in the UK.
When Gleam was founded back in 2010, influencers weren’t even a thing, but Dom saw the potential power bloggers could have. He went on to play a big part in the rise of the first Youtube stars, like Zoe Sugg, better known as Zoella; Tanya Burr; and the Pixiwoo sisters, Sam and Nicola Chapman.
Dom exited in 2020 but it wasn't what he thought it would be.
We talk about:
What it was like being the agent for the UK’s biggest social media stars
His tips on how to manage a successful exit, Dom left the company in 2021
Why selling your company might not be all you hope for
What he really thinks of the influencer industry today
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