The Indicator from Planet Money

The monetization of college sports

For some student athletes, taco discounts and even Lamborghini partnerships are becoming a reality. That's because last summer , the NCAA changed a decades-old precedence that banned college sports stars from pursuing lucrative brand deals. How has that decision changed the game a year on?

A little show about big ideas. From the people who make Planet Money, The Indicator helps you make sense of what's happening today. It's a quick hit of insight into work, business, the economy, and everything else. Listen weekday afternoons.<br/><br/>Try Planet Money+! a new way to support the show you love, get a sponsor-free feed of the podcast, *and* get access to bonus content. You'll also get access to The Indicator and Planet Money Summer School, both without interruptions. sign up at plus.npr.org/planetmoney