Up Next In Commerce

Making Messaging Matter: How Brands Can Win with SMS

SMS messaging is a valuable channel for brands that know how to use it. Attentive is helping them figure it out. <a href="https://www.linkedin.com/in/brianclong/">Brian Long</a>, the CEO and co-founder of <a href="https://www.attentivemobile.com/">Attentive</a>, joins this episode to discuss some of the metrics that matter, best practices, and more that brands should know when going down the SMS road.Tune in to learn:The latest in the world of branded text messaging (6:25)How Attentive is bringing a personal touch to texting (12:40)How brands are innovating with their text tactics (15:10)Which metrics should brands focus on when it comes to SMS (16:10)Mentions:<a href="https://www.amazon.com/Andrew-S-Grove/e/B000AQ48KW/ref=aufs_dp_fta_dsk">Andrew Grove</a><a href="https://www.amazon.com/Only-Paranoid-Survive-Exploit-Challenge/dp/0385483821">Only The Paranoid Survive</a>Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at <a href="https://www.salesforce.com/products/commerce-cloud/overview/?sfdc-redirect=103">http://www.salesforce.com/commerce </a>Mission.org is a media studio producing content for world-class clients. Learn more at <a href="https://mission.org/">http://www.mission.org.</a>

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