Up Next In Commerce

Powering A Brand and The Human Body with Soylent CEO Demir Vangelov

Finding passionate customers and engaging with them regularly is like the quest for the holy grail for most brands. Soylent has been successful in its efforts, but it hasn’t always been easy. On this episode, <a href="https://www.linkedin.com/in/demirvangelov/">Demir Vangelov</a>, the CEO of <a href="https://soylent.com/">Soylent</a>, recalls the complete rebranding process the company went through and how it’s evolved since. Enjoy!Tune in to learn:Acquisition tactics to consider (9:13)How to think about your brand to become more approachable (11:55)Some intriguing platforms and areas of engagement (14:50)The Soylent retail strategy (20:20)What does Soylent do to delight retailers it works with? (23:45)Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at <a href="https://www.salesforce.com/products/commerce-cloud/overview/?sfdc-redirect=103">http://www.salesforce.com/commerce </a>Mission.org is a media studio producing content for world-class clients. Learn more at <a href="https://mission.org/">http://www.mission.org.</a>

Welcome to the #1 podcast for commerce teams, executives, and entrepreneurs.

Join host Stephanie Postles as she sits down with commerce leaders on the front lines of digital innovation. With guests from established enterprise companies to D2C start-ups barely out of infancy to everyone in between - you’ll get the inside scoop on what’s Up Next in Commerce.

New episodes come out every Tuesday and Thursday. Up Next in Commerce is created by Mission.org.