Learning From Successes and Failures With Mark Edmonson, Chief Marketing Officer of GoGo squeeZ

How do you learn from your successes and failures to inform future innovation? Mark Edmonson, Chief Marketing Officer at GoGo squeeZ, gets honest and specific about what is going well, what could have gone better, and what he and his team are learning at GoGo squeeZ. Tune in to hear how he is navigating his new role as CMO, his thoughts on building great culture, and more. 

Tune in to learn:

What is working well at GoGo squeeZ (13:30)What marketing campaigns could have gone better at GoGo squeeZ (15:10)Current thinking about retail media (25:20)Building a great culture (29:00)

Mentions:

Kroger 8451RokuHEBProfiteroTerraCycleInstacart

Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce 

Mission.org is a media studio producing content for world-class clients. Learn more at 

http://www.mission.org.