Up Next In Commerce

Taking Tech Startup Culture to a DTC Retailer With David Ting, CTO of Zenni Optical

What strategies should retail steal from the tech startup world? <a href="https://www.linkedin.com/in/dting/">David Ting</a>, CTO of <a href="https://www.zennioptical.com/">Zenni Optical</a>, shares his experience moving from tech startups into DTC retail, outlining the big impact his team was able to make in their first two months and the details of how they did it. Tune in to hear his insights on building a best-in-class engineering team, a highly ranked mobile app, and more.   Tune in to learn:The day-to-day life of a CTO (6:40)How to increase the success of a mobile app (13:30)How to build a best-in-class engineering team (21:12)The best tech tools for DTC companies (34:30)Mentions:<a href="https://www.celential.ai/">celential.ai</a>Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at <a href="https://www.salesforce.com/products/commerce-cloud/overview/?sfdc-redirect=103">http://www.salesforce.com/commerce </a>Mission.org is a media studio producing content for world-class clients. Learn more at <a href="https://mission.org/">http://www.mission.org.</a>

Welcome to the #1 podcast for commerce teams, executives, and entrepreneurs.

Join host Stephanie Postles as she sits down with commerce leaders on the front lines of digital innovation. With guests from established enterprise companies to D2C start-ups barely out of infancy to everyone in between - you’ll get the inside scoop on what’s Up Next in Commerce.

New episodes come out every Tuesday and Thursday. Up Next in Commerce is created by Mission.org.