Episode 32 - The Creator's Code with Amy Wilkinson

Amy Wilkinson pulls off an extraordinary feat with The Creator's Code: she interviewed 200 top entrepreneurs to discover what had made them successful, then rigorously distilled down her findings into 6 universal skills - the Code. 

The research, on 'the biggest data set currently in the entrepreneurship world on high-scale or high-impact entrepreneurs', took 5 years. The 300 pages of the book were distilled down from 10,000 pages of transcripts. 

As you'd expect from someone who lectures at Stanford and Harvard, the research was rigorous and the grounded-theory approach behind it is cutting edge. But as you might NOT expect, the output is not an impenetrable scholarly paper, but an engaging, readable narrative. 

If you're struggling with translating a large body of material into an accessible story, or if you simply want to find out what's behind the success of 200 top entrepreneurs, all of whom have taken companies from zero to $100m in annual revenue in under a decade, this is an unmissable episode. 

Amy also draws out the parallels between starting a business and writing a book that matters, and reminds us that if it's not easy, that's OK: 

'It's difficult to be a first timer in any field, really. You talk to people that are first timers in writing books, in starting companies, first-time professors, first-time doctors that are just getting started, first-time lawyers. Everyone is learning and growing, and it takes a lot of energy, and effort, and focus, and it takes some time. The thing about the modern economy is that we are all beginners all the time.'

As always, for the full transcript see www.extraordinarybusinessbooks.com.