Up Next In Commerce

Disrupting the Market in the Middle Ground With Gabe Coyne, CEO of Stix Golf

How do startups aim to disrupt the current market? <a href="https://www.linkedin.com/in/gabecoyne/">Gabe Coyne</a>, CEO of <a href="https://stix.golf/">Stix Golf</a>, explains that businesses need to create affordable options in the middle ground between bargain and luxury. Tune in to learn more about Gabe’s process for finding the right channels to showcase quality products for affordable prices.    Tune in to learn:Behind the scenes of designing the Stix clubs (8:45) How Stix built awareness during a second launch effort (15:40)Thoughts on retail for DTC companies in today’s market (17:20)Mentions:Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at <a href="https://www.salesforce.com/products/commerce-cloud/overview/?sfdc-redirect=103">http://www.salesforce.com/commerce </a>Mission.org is a media studio producing content for world-class clients. Learn more at <a href="https://mission.org/">http://www.mission.org.</a>

Welcome to the #1 podcast for commerce teams, executives, and entrepreneurs.

Join host Stephanie Postles as she sits down with commerce leaders on the front lines of digital innovation. With guests from established enterprise companies to D2C start-ups barely out of infancy to everyone in between - you’ll get the inside scoop on what’s Up Next in Commerce.

New episodes come out every Tuesday and Thursday. Up Next in Commerce is created by Mission.org.