The “E-commerce Everywhere” Vision With Derek Correia, President of ReserveBar

How does e-commerce completely alter the way alcohol businesses reach consumers? Derek Correia, President of ReserveBar, knows that B2C can widen the horizon for beverage sales across the country and provide curated, personalized experiences for customers. Tune in to hear how ReserveBar is changing the market through partnerships and a vision to optimize how people explore, learn about, and purchase premium wines, champagnes, and spirits.   

Tune in to learn:

The behind-the-scenes of building a B2B and B2C company (5:55)Why one-to-one relationships with the customer are valuable (13:00)How the ecommerce everywhere vision originated at ReserveBar (29:40)How to avoid cannibalizing your sales (23:20)

Mentions:

Anheuser-Busch Brewing Company

Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce 

Mission.org is a media studio producing content for world-class clients. Learn more at 

http://www.mission.org.