Up Next In Commerce

How Loverboy Hacked the Alcoholic Beverage Market

How did an alcoholic beverage company manage to reach nationwide distribution without a single dollar spent on marketing? <a href="https://www.linkedin.com/in/nicholas-califano/">Nick Califano</a>, the COO of the hard tea and canned cocktail maker <a href="https://drinkloverboy.com/">Loverboy</a>, joins us to discuss the unique journey that propelled the company from reality TV scene-stealer to retail shelves across the country. Tune in to learn:The backstory of Summer House and Loverboy (09:15)How Loverboy stays ahead of trends in the industry (25:00)Nick’s thoughts on the potential of branded content (37:55)Mentions:<a href="https://www.bravotv.com/summer-house">Summer House | Bravo TV Official Site</a>Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at <a href="https://www.salesforce.com/products/commerce-cloud/overview/?sfdc-redirect=103">http://www.salesforce.com/commerce </a>Mission.org is a media studio producing content for world-class clients. Learn more at <a href="https://mission.org/">http://www.mission.org.</a>

Welcome to the #1 podcast for commerce teams, executives, and entrepreneurs.

Join host Stephanie Postles as she sits down with commerce leaders on the front lines of digital innovation. With guests from established enterprise companies to D2C start-ups barely out of infancy to everyone in between - you’ll get the inside scoop on what’s Up Next in Commerce.

New episodes come out every Tuesday and Thursday. Up Next in Commerce is created by Mission.org.