Bringing Ecommerce to the African Mass Market

How can an ecommerce brand serve middle to low-income African consumers, even those that are offline or lack access to technology? Tracey Turner, Founder and Chair of Copia Global, is bringing e-commerce to the mass market in Africa and dives into the details of their approach. She shares the logistics of their unique model, how they have built consumer trust and insights into the market across Africa.

Tune in to learn:

Using a for-profit model for social impact (04:45)Bringing ecommerce to the African mass market (10:00)Copia Global’s impact (20:25)The mindset needed to enter new markets (22:43)The importance of earning customer trust in new markets (28:00)

Mentions:

Anita Roddick / The Body ShopBen and Jerry’s Jason Murray 

Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce 

Mission.org is a media studio producing content for world-class clients. Learn more at

http://www.mission.org.