How to Navigate China’s Anticipated Wine Boom, with Vinifield President, Jean-Charles Letellier

As China is set to slowly open its borders,  hopes are that citizens resume gathering in large groups and that there’s a bounce back in economic and social activities. 

At its current value of 42 billion U.S. dollars, China’s market is projected to double by 2026, peaking at around 72.2 billion U.S. dollars.

Listen in as we examine the rebound of the Chinese wine market with Vinifield President and wine expert Jean-Charles Letellier. Our special guest provides firsthand insight into China’s wine market by discussing post-pandemic trends, prime sale opportunities, brand success despite closed borders, and Letellier’s latest e-book, which emphasizes the importance of negotiation in China. People are coming together again, which means good things for China’s wine industry.

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Since 2016, Bottled in China brings you into the food and drink scene through conversations with the some of the most happening personalities. Hosted by Emilie Steckenborn, the show is your one spot for all things food, beer, wine and spirits from across the world. Connect with us on LinkedIn or Instagram @bottled.in.china 

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