“It’s Edible!” The Origin of Breakfast Cereal, Part Two

“It’s Edible!” The Origin of Breakfast Cereal, Part Two

By iHeartPodcasts

Cereal is everywhere these days. While diet trends come and go, those ubiquitous boxes and mascots seem here to stay -- and, in some cases, it seems people are buying an idea as much as buying a foodstuff. In part two of this two-part series, Ben, Noel and Max trace the brilliant, at-times Machiavellian marketing moves that led cereal to glory... and ask how long those days may last.

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