Up Next In Commerce

How AT&T Stays Innovative

When a company is as large as <a href="https://www.att.com/">AT&amp;T</a> and has a legacy that dates back nearly 150 years, you might think that it’s difficult for the brand to adapt and innovate. <a href="https://www.linkedin.com/in/maryanne-cheung-87aab113/">Maryanne Cheung</a>, the VP of ecommerce at AT&amp;T, is here to tell you you’re wrong. On this episode, she details all the ways that AT&amp;T has been able to change with the times in order to serve today’s more digitally-focused customers. Tune in to learn:How AT&amp;T evaluates change (3:00)Small bets that have made a big impact (5:00)The omnichannel mix at AT&amp;T (9:50)Some predictions for the next five years (14:45)Outside of customer service, how does AT&amp;T separate itself from competitors? (19:45)What is the future of call centers? (28:45)What keeps work exciting? (38:45)Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at <a href="https://www.salesforce.com/products/commerce-cloud/overview/?sfdc-redirect=103">http://www.salesforce.com/commerce </a>Mission.org is a media studio producing content for world-class clients. Learn more at <a href="https://mission.org/">http://www.mission.org.</a>

Welcome to the #1 podcast for commerce teams, executives, and entrepreneurs.

Join host Stephanie Postles as she sits down with commerce leaders on the front lines of digital innovation. With guests from established enterprise companies to D2C start-ups barely out of infancy to everyone in between - you’ll get the inside scoop on what’s Up Next in Commerce.

New episodes come out every Tuesday and Thursday. Up Next in Commerce is created by Mission.org.