14: Toni Tone: From Advising My Family To Helping 300k Online

Toni Tone is one of the internet’s big sisters, best friends and for some, the best reality check around! Across her online career, she’s provided relationship commentary to her loyal following on Twitter and Instagram, and in this week’s episode of Unboxed, Jordan delves into where this foundation of helping empower people came from. We learn about her early life and relationships, her emergence from online commentator to bestselling author, but importantly - her take on the black female creator landscape, and what needs to change.

From her experience of a problematic black history month booking, Toni explains why she feels black female creators need to stop feeling ‘grateful’ for work - and move towards knowing their worth and value to the creator landscape.

Unafraid to say it how it is, Toni’s episode is empowering, honest and full of actionable advice to many audiences listening to this episode.

00:00 - 01:26 - Toni's role as an advice giver
01:26 - 04:00 - How Toni's found being vulnerable online
04:00 - 06:00 - Her view on cancel culture
06:00 - 07:20 - The importance of valuing what you do 
07:20 - 11:33 - Her process of writing a book and the credibility it's brought her as a creator
11:33 - 14:23 - How Toni has previously costing up her content (before and after management)
14:23 - 19:00 - Her best and worst experience working with brands
19:00 - 21:00 - Toni's advice to creators
21:00 - 23:00 - An exclusive of what Toni's third book is about
23:00 - 25:21 - Why Toni feels it's important to include men's POV in the sex and relationships conversation
25:21 - 29:22 - Common themes and questions in Toni's DM's
29:22 - 30:30 - Toni's advice to new creators
30:30 - Toni's favourite creators


Toni's favourite creator right now!
Tomi's music: https://www.tiktok.com/@tomimusic?_t=8aEVWQXT6AP&_r=1

This episode is sponsored by Komi. For more information head to: https://bit.ly/3J5jgsW