The High Priest Of The Church Of Audience Research

Kevin Goetz is the movie business' most influential market researcher. He joins us to discuss his new book Audience-Ology: How Moviegoers Shape The Films We Love. Plus, White Drivers are Polluting BIPOC air in LA. And The Whale vs. Cocaine Bear. Produced by Joel Patterson and Corey Wara Email us at thegist@mikepesca.com To advertise on the show, visit: https://advertisecast.com/TheGist Subscribe to The Gist Subscribe: https://subscribe.mikepesca.com/ Follow Mikes Substack at: Pesca Profundities | Mike Pesca | Substack Learn more about your ad choices. Visit podcastchoices.com/adchoices