Post Reports

This Barbie is a business decision

The new live-action Barbie movie is highly anticipated … among adults. Today on “Post Reports,” we unpack the business decisions behind Mattel’s move. Read more: <a href="https://www.washingtonpost.com/business/2023/04/21/barbie-movie-mattel-adults/?utm_source=podcasts&amp;utm_medium=referral&amp;utm_campaign=post-reports" rel="noopener noreferrer" style="background-color: transparent; color: rgb(17, 85, 204);" target="_blank">Can nostalgia make the Barbie movie a win for Mattel?</a> A few weeks ago, Warner Bros. dropped a full-length trailer for the highly anticipated film from Greta Gerwig and her co-writer and partner Noah Baumbach.  Since the trailer dropped, it has gone viral – among young adults – making business reporter Rachel Lerman wonder why a toy-maker is making a movie for grown-ups.  Rachel talked to industry analysts and Barbie fans about Mattel’s strategy and what this movie can tell us about the cultural moment we’re in.

Post Reports is the daily podcast from The Washington Post. Unparalleled reporting. Expert insight. Clear analysis. Everything you’ve come to expect from the newsroom of The Post, for your ears. Martine Powers and Elahe Izadi are your hosts, asking the questions you didn’t know you wanted answered. Published weekdays around 5 p.m. Eastern time.