How Key Chinese Cultural Differences Shape Social Media Food and Beverage Marketing (Part 1)

There is a notable distinction between Western and Chinese social media, and this difference is worth studying for companies wanting to ensure brand success. In China specifically, brands wishing to successfully market their products to the general public need to expertly navigate the complex, ever-evolving Chinese social media landscape. This is where this episode’s special guest comes in!

Join us in our conversation about Chinese social media and marketing with Olivia Plotnick, the Founder of Wai Social, a company responsible for curating and executing intentional social media strategies for clients.

Olivia’s unparalleled insight into China marketing allows us to ask important questions about the culture surrounding Chinese social media. For instance, how companies speak about their wine brands online sends a message to Chinese consumers—so, with which values should they align their captions and comments to guarantee optimal engagement and revenue?

In addition, what apps are most popular in China as opposed to other countries? And what social and cultural guidelines should wine companies follow online?

Sign up for their newsletter here

More about Wai Social: www.waisocial.com

Follow Olivia on Linkedin: https://www.linkedin.com/in/olivia-plotnick/

Since 2016, Bottled in China brings you into the food and drink scene through conversations with the some of the most happening personalities. Hosted by Emilie Steckenborn, the show is your one spot for all things food, beer, wine and spirits from across the world. Connect with us on LinkedIn or Instagram @bottled.in.china 

Podcast available on iTunes, Spotify , online or wherever you listen to your episodes!