Food & Beverage in China: Creating a Winning Social Media Strategy (Part 2)

There is more than meets the eye regarding social media marketing in China.

In the second part of our interview with Chinese social media and marketing expert Olivia Plotnick, the Founder of Wai Social, we discuss how wine companies should adapt their messaging for Chinese consumers.

Olivia’s unparalleled insight into China marketing allows us to ask important questions about the culture surrounding Chinese social media. In today’s episode we discuss which social media channels make the most sense for F&B. 

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More about Wai Social: www.waisocial.com

Follow Olivia on Linkedin: https://www.linkedin.com/in/olivia-plotnick/

Since 2016, Bottled in China brings you into the food and drink scene through conversations with the some of the most happening personalities. Hosted by Emilie Steckenborn, the show is your one spot for all things food, beer, wine and spirits from across the world. Connect with us on LinkedIn or Instagram @bottled.in.china 

Podcast available on iTunes, Spotify , online or wherever you listen to your episodes!