Buzz Killed: Who’s winning the viral news war?

The news media is driven by clicks more than ever before. Who is winning the war for online attention? Brands like Vice and Gawker initially won the race – but are old-school papers dominating the online space again now? Ben Smith is the former editor-in-chief for Buzzfeed News, runs the news outlet Semafor, and is author of Traffic: Genius, rivalry, and delusion in the billion-dollar race to go viral. He joins Jacob Jarvis in The Bunker. “If you were a journalist covering politics in the mid-’00s, the online space was really exciting.” – Ben Smith “I don’t think you were doing anything called ‘going viral’ until Twitter came along.” – Ben Smith “The NY Times really absorbed a lot of the lessons and the culture of the internet.” – Ben Smith www.patreon.com/bunkercast  Written and presented by managing editor Jacob Jarvis. Producer: Chris Jones. Audio production: Simon Williams. Music by Kenny Dickinson. Group Editor: Andrew Harrison. THE BUNKER is a Podmasters Production Instagram | Twitter Learn more about your ad choices. Visit podcastchoices.com/adchoices