How MrBeast Became the Willy Wonka of YouTube

Jimmy Donaldson, better known as MrBeast, has become a sensation on YouTube for ostentatious and sometimes absurd acts of altruism.

Today, Max Read, a journalist and contributor to The Times, discusses what the rise of one of YouTube’s most popular star tells us about the platform and its users.

Max Read is a contributor to The New York Times Magazine and writes about technology and internet culture in his newsletter “Read Max.”

Background reading: 

Why do so many people think Mr. Donaldson is evil?MrBeast is out to become the Elon Musk of online creators.

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