UXRadio

Getting People to Do Stuff – 7 Motivational Drivers Related to UX with Susan Weinschenk

UX-radio talks with Dr. Susan Weinschenk who has over 30 years of experience as a behavioral psychologist and she specializes in applying psychology and brain science to understand and predict human behavior. Today we’re discussing her latest book titled “How to Get People To Do Stuff and we talk about the 7 motivational drivers that relate to user experience.

UX-radio, Inc. is designed to inspire, educate, share resources and to expand the conversation about Information Architecture (IA) User Experience (UX) and Design. This show was founded by Lara Fedoroff who leads the Product Strategy  team at Philosophie, has designed for respectable brands, is a speaker and occasional adjunct instructor. Our Co-Host is the illustrious, Chris Chandler. Chris is a Partner and Global Product Strategist at Philosophie, an instructor, speaker and is the Co-founder of LAUX. We hope you love the content and are eager to hear from you!