As Social Networks Get More Competitive, Which Ones Will Survive?

As Social Networks Get More Competitive, Which Ones Will Survive?

By HBR Presents / Brian Kenny

In early 2023, the entertainment app TikTok reached close to one billion users globally, placing it fourth behind the leading social networks: Facebook, YouTube, and Instagram. Can all four of these networks continue to attract audiences and creators -- or will growing social media competition eliminate one or more of these big players?
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