GEN C: Crenshaw to Crypto With DeShone Kizer of One of None and Jorge Peniche of The Marathon Clothing

DeShone Kizer and Jorge Peniche join this episode of “Gen C” to discuss their origin stories and how the two brands are collaborating around rapper Nipsey Hussle’s legacy.

Today's episode is sponsored by Chainalysis.

DeShone Kizer shares how he made the shift in his career from an NFL quarterback to founder of an authentication platform for limited editions called One of None. We discuss the collaboration between Kizer and Jorge Peniche, creative director of Nipsey Hussle’s clothing brand, The Marathon Clothing, and about bringing to life a new NFT project bridging physical Marathon gear and digital collectibles.

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From our sponsor:

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"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.

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