Tommy Hilfiger’s Adaptive Clothing Line: Making Fashion Inclusive
By HBR Presents / Brian Kenny
28/11/23·19m 1s
In 2017, Tommy Hilfiger launched its adaptive fashion line to provide fashion apparel that aims to make dressing easier. By 2020, it was still a relatively unknown line in the U.S. and the Tommy Hilfiger team was continuing to learn more about how to serve these new customers. Should the team make adaptive clothing available beyond the U.S., or is a global expansion premature?