How To Win An Election

How To Follow A Focus Group

Focus groups, along with opinion polls, are vital for political parties and election campaigns. Peter Mandelson discusses introducing them to British politics, Polly Mackenzie explains why the Lib Dems could never afford them, and even Daniel Finkelstein agrees they make a difference. The political masterminds join Matt Chorley to talk about when to follow the polls and when to ignore them, Liz Truss's Popular Conservatives, and who has met the most prime ministers? Send questions, comments and voicenotes to: howtowin@thetimes.co.uk Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer" style="color:grey;" target="_blank">acast.com/privacy</a> for more information.

As the parties prepare to do battle at the polls in 2024, we bring together three of the most experienced strategists of the past four decades who between them know a thing or two about winning (and losing) elections. Peter Mandelson, Polly Mackenzie and Daniel Finkelstein join journalist and stand-up comedian Matt Chorley for an intelligent, adversarial and witty political conversation every week. Follow the podcast now to never miss an episode. Send questions, comments and voicenotes to: howtowin@thetimes.co.uk Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer" style="color:grey;" target="_blank">acast.com/privacy</a> for more information.