GEN C: Pouring Passion Into Brands – Diageo's Julie Yufe on Marketing Iconic Spirits

SVP of Vodka and Rum at Diageo, Julie Yufie, joins the pod to share how she keeps iconic spirits brands culturally relevant in this episode of “Gen C.”

Julie Yufe, SVP of Vodka and Rum at Diageo, joins “Gen C” to discuss how the beverage giant balances global brand strategy with localized activations. She shares her approach to tapping into cultural moments like the Super Bowl through innovation and creator partnerships. Julie also explains why brand purpose is essential and how she stays inspired by trends across industries.

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"Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by Jared Schwartz and produced by Uyen Truong, with additional production assistance from Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.

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