Secret Leaders with Dan Murray-Serter

The simple path to great strategy: Alex Smith

“99% of successful businesses don’t have a strategy”
Alex Smith, a renowned business strategist who argues that real strategic skill isn't about getting caught up in overwhelming complexity, but about identifying key differences that set you apart from competitors. To bring these ideas into reality, Alex and Dan break down brilliant yet straightforward strategies used by companies like Southwest Airlines, Nintendo, Grenade bars, and 5-hour Energy drinks.

This is the entrepreneurial education I wish I’d had. A few years ago, I thought I'd made it as a Founder. My app was topping the charts, I was winning awards, having drinks with the Queen at Buckingham Palace (she laughed at one of my gags, sure), but as my business started to fail, I realised I had so much more to learn. The trouble was I found most business chat too stuffy, surface level or braggy so I started Secret Leaders to get behind the mask of entrepreneurship. I speak with the best Founders and business experts to learn how great companies are built - especially the things that normally get left out, like their mistakes. We cover the most important stuff, from fundraising to hiring, habits to mindset, so you can learn how to build a successful business. And no, you don’t need to get into an ice bath at 5am either...
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