What happens when we #travel for the gram?

What happens when we #travel for the gram?

By BBC Radio 4

Social media has an ever increasing influence on where we go on holiday and what we do when we get there.

BBC journalist Jordan Dunbar tells us the story of a small country road in Northern Ireland that became a tourist hotspot overnight after featuring on Game of Thrones.

We also hear from author and Radio 4 presenter Timandra Harkness on Vienna’s new marketing campaign that encourages tourists to ditch the hashtag.

Producers: Duncan Barber and Lucy Hancock Editor: John Shields

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