The Rise of Waterless Beauty: Why Consumers Are Saying No to Excess H2O

Earlier this year, we dropped our 2022 Sustainability Trends Report—and one of the buzziest of the bunch was waterless beauty. In this week’s episode, Kate McLeod, the pastry-chef-turned-beauty-entrepreneur behind the brand of the same name, discusses the rise of waterless beauty, why it’s better for the planet, and why you should give it a try. For show notes, visit https://brightly.eco/waterless-beauty-trend/.