IAB Podcast Measurement v2.2 rolls out

IAB Podcast Measurement v2.2 rolls out

By Podnews LLC

We check the differences in the IAB guidelines. Also, Apple Podcasts adds a wellness category to the app. Sponsored by Supporting Cast. Don't lock your members into one platform! ๐Ÿ”“ With Supporting Cast, YOU own your podcast subscription and control the subscriber relationship. And it's completely white-labeled, so your brand is always front and center. Learn more! Visit https://podnews.net/update/iab-2-point-2-podcast-measurement for the story links in full, and to get our daily newsletter.
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