23. How to Build a Killer Employer Brand: Expert Insights from HubSpot's Kyle Denhoff

This week on the podcast, we’re flipping our attention back to organisations and what they can do to find, engage and nurture great people in 2023. We're joined by Kyle Denhoff, the Director of Marketing, HubSpot, and we nerd out about employer brand, workplace culture & how HubSpot are managing it all. Things we cover are: What is employer brand? Why vision and values are important The 7 foundations of a great workplace culture The importance of great managers/mentors Rolling out an employer brand Boosting collaboration between HR, Marketing and Comms teams Our 7 foundations of a great workplace culture: This is what we call The Rx7: Reason Role Recognition Resources Relationships Resilience Remote Book a call HERE with Leanne to discuss the Rx7. Links: Kyle on LinkedIn Kyle on Twitter HubSpot's culture code The My First Million episode where Sam Parr talks about selling The Hustle to HubSpot Book a call with Leanne about the Rx7 (the 7 foundations of a great workplace culture) The Burnout: The Silent Epidemic Seminar Theme: Burnout: The Silent Epidemic | Creating Sustainable Recovery through Equity (IWD2023 theme is #EmbraceEquity). Please visit https://www.northstaratwork.com/iwd2023 for more details. Promo video: https://youtu.be/gHodWJXlgk8 Date: Wed, March 15, 11-4pm EST/ 8am -1pm PST (4 hours of content and setting aside 1 hour for speaker intros, breaks, networking etc.) Keynote speaker: Brandi Olson, Organisational Agility Expert, Founder + CEO Real Work Done, and author “Real Flow” https://www.linkedin.com/in/brandiolson/ Conference agenda: Keynote(45min), 1 Panel Discussion, 3, 30-min workshops, 1, 30-min fireside chat Registration link: https://www.uvsity.com/#/dashboard/viewsession?sessionId=830 Use code IWD2023 to save 20% valid till 2/1/23. Full price: US$55 per ticket