The Story of "Trader Joe's": The Small Grocery Store That Beats the Big Guys

The Story of "Trader Joe's": The Small Grocery Store That Beats the Big Guys

By iHeartPodcasts

On this episode of Our American Stories, our own Greg Hengler (and others) tell the story of a grocery store founded in Los Angeles in 1967 that expanded to hundreds of locations across 42 states and revolutionized how we shop for groceries.

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