Future of Media London takeaways: confidence, trust and risk taking

By The Media Leader

The Media Leader Podcast

17/10/24·39m 20s

Reporter Jack Benjamin and editor-in-chief Omar Oakes unpack key themes from last week's Future of Media London 2024 event.

The duo review some of the biggest sessions from the two-day conference, including takeaways from interviews with DMG Media vice-chairman Rich Caccappolo, LBC presenter James O'Brien, and Global CEO Stephen Miron.

Oakes also describes the inspiring manifestos presented by members of the Future 100 Club, and why Starcom’s Vanessa Jarrad had the winning pitch.

Highlights:

1:54: "Confidence" in the immediate future of media, publishing and Origin

10:39: Avinash Kaushik's word of the conference: "Incrementality"

13:47: Reviewing the Future 100 manifestos

20:29: James O'Brien's views on industry trust

29:45: Stephen Miron's sage advice and leaders' tolerance for risk

DMG boss Caccappolo: ‘Control’ is key as Mail invests in long-form video

Starcom’s Jarrad wins Future 100 manifesto with ‘Empowering Voices’ plea

‘Disrupt yourself before someone disrupts you’: Stephen Miron on 16 years of Global

How to make marketing indispensable to the CFO? Focus on incrementality

---

Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media.

LinkedIn: The Media Leader

YouTube: The Media Leader