The Media Leader Podcast

BBC's commercial future, election preview… and ads on the moon?

Outvertising's Cass Naylor joins host Ella Sagar and reporter Jack Benjamin to dissect BBC director-general Tim Davie's big speech about the BBC's commercial future and look ahead to how media and advertising will play its part in this year's UK general election.Highlights:3:20: The future of the BBC's commercial activities18:20: Which media channel will be a key 2024 election battleground?29:20: Quick hits: why Instagram is minimising political content; Reddit's IPO; Outsmart/KPMG's sustainability in advertising study; Spotify's move into educational content; and Astrolab's plan to put ads on the moon---Visit<a href="https://the-media-leader.com/" rel="noopener noreferrer" target="_blank"> The Media Leader</a> for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: <a href="https://www.linkedin.com/company/themedialeader/" rel="noopener noreferrer" target="_blank">The Media Leader</a>Threads: <a href="https://www.threads.net/@themedialeader" rel="noopener noreferrer" target="_blank">@TheMediaLeader</a>Twitter: <a href="https://twitter.com/themedialeader/" rel="noopener noreferrer" target="_blank">@TheMediaLeader </a>YouTube: <a href="https://www.youtube.com/channel/UCvEyHn967bPe79mFtsn_OTg" rel="noopener noreferrer" target="_blank">The Media Leader</a>

The Media Leader is the leading source of analysis, data, opinion and trends in commercial media and advertising.Hosted by senior reporter Jack Benjamin, we speak to senior industry leaders and rising stars about the key challenges media faces as part of our mission to stand up for courage, inclusion and excellence in media.Find out more at <a href="https://uk.themedialeader.com/" rel="noopener noreferrer" target="_blank">uk.themedialeader.com</a> and <a href="https://info.uk.adwanted.com/themedialeader-sign-up" rel="noopener noreferrer" target="_blank">subscribe to our daily newsletter</a>.