Can AI outdo humans when showing you content? With Taboola CEO Adam Singola at Cannes Lions

Taboola has built a multibillion-dollar business by making it easy for publishers to recommend content to other parts of the web in exchange for a fee. Now, as thoughts about generative AI dominate conversations in media, the company has just launched Taboola Generative AI which aims to "revolutionise" how publishers create personalised ads.

CEO Adam Singolda spoke to Omar Oakes about the company's beta test of this AI tech, which began in February and has just been rolled out formally to all English-speaking Taboola partners. Singolda and Oakes spoke during Cannes Lions in June, so the pair also chatted about goings-on at the Croisette.

In addition, Singolda has some frank advice for anyone who wants to start their own business.

This is a bonus episode, distinct from our usual Thursday show. We're generous like that.

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