Sir John Hegarty on why 'the big idea' still matters for the future of brands

Sir John Hegarty on why 'the big idea' still matters for the future of brands

By The Media Leader

We're back for Season 2 with a banger!


Advertising legend Sir John Hegarty speaks to Omar Oakes in the first of a two-part interview - the second of which will be at our Future of Brands event in London (25/26 April).


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