The Media Leader Podcast

Is TikTok building the new shopping mall?

Kris Boger, general manager, UK, global business solutions at TikTok, talks to Omar Oakes about how and why this social media platform is going big on commerce, what advertisers and agencies are asking TikTok as they try to make sense of this platform, and whether questions TikTok parent Bytedance’s Chinese ownership are fair. Find out more about our upcoming event in London <a href="https://the-media-leader.com/revolutions-can-only-last-so-long-it-time-to-secure-the-future-of-audio/" rel="noopener noreferrer" target="_blank">The Future of Audio </a>and check out the outline agenda.Visit<a href="https://the-media-leader.com/" rel="noopener noreferrer" target="_blank"> The Media Leader</a> for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn - <a href="https://www.linkedin.com/company/themedialeader/" rel="noopener noreferrer" target="_blank">The Media Leader</a>Twitter <a href="https://twitter.com/themedialeader/" rel="noopener noreferrer" target="_blank">@TheMediaLeader </a>YouTube - <a href="https://www.youtube.com/channel/UCvEyHn967bPe79mFtsn_OTg" rel="noopener noreferrer" target="_blank">The Media Leader</a>

The Media Leader is the leading source of analysis, data, opinion and trends in commercial media and advertising.Hosted by senior reporter Jack Benjamin, we speak to senior industry leaders and rising stars about the key challenges media faces as part of our mission to stand up for courage, inclusion and excellence in media.Find out more at <a href="https://uk.themedialeader.com/" rel="noopener noreferrer" target="_blank">uk.themedialeader.com</a> and <a href="https://info.uk.adwanted.com/themedialeader-sign-up" rel="noopener noreferrer" target="_blank">subscribe to our daily newsletter</a>.