Under the Influence with Terry O'Reilly

S9E01 - Same Bat Time, Same Bat Channel: Marketing TV Shows

This week, we step into the highly competitive world of Television Marketing. Between Netflix, Amazon and Crave, the marketing of TV shows has become a rat-race. And in a world where we can watch anything anytime, luring viewers back each week calls for some outside the box marketing. We know you want to listen to all the ads in this show. On the off-chance you don’t, <a href="https://apostrophe.supercast.com/" rel="noopener noreferrer" target="_blank">subscribe ad-free here.</a> Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer" style="color:grey;" target="_blank">acast.com/privacy</a> for more information.

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer" style="color:grey;" target="_blank">acast.com/privacy</a> for more information.