The Future of Media, Explained - from Press Gazette

How news outlets can get millions of views on Tiktok, with Vice’s Nabihah Parkar

This week, Press Gazette reporter Andrew Kersley speaks to Nabihah Parkar, who heads up Tiktok production for Vice World News, about how the title gained one million followers in three weeks and the key to seeming authentic and building an audience on a platform that many news publishers have struggled to crack until recently. Read more on TikTok and the future of media at <a href="https://podfollow.com/press-gazette/episode/e1630804e6e786bf56f7403c9ed5eb92c329b837/pressgazette.co.uk" rel="noopener noreferrer" target="_blank">pressgazette.co.uk</a> Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer" style="color:grey;" target="_blank">acast.com/privacy</a> for more information.

Press Gazette has covered the world of news media since 1965. This podcast draws on the expertise of our award-winning team and brings in expert voices to explain one theme, idea, strategy or innovation every week. The Future of Media Explained aims to provide industry leaders with the information they need to create commercially successful businesses based on quality content. If you need to know about topics like: cookie-less targeting, data journalism, paywall strategies, content management systems, new publishing revenue strategies and audience growth tactics - then this is the podcast for you. It also aims to provide insight into the biggest challenge of all, how to lead and inspire people on the journey of technology-led change which ever major media company globally is going through. It is hosted by Press Gazette Editor-in-chief Dominic Ponsford who is joined every week by a member of the team sharing insights from their area of expertise and featuring interviews with some of the leading names in media globally. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer" style="color:grey;" target="_blank">acast.com/privacy</a> for more information.